SHOPIFY MARKETING FUNDAMENTALS

Only: Rs.50,000

UPCOMING CLASS

Number of Classes: 3 Months

New Batch: June 21, 2021

Timings: To be Mutually decided with Students

Mode Of Training: Online 

TRAINING OBJECTIVES

The ability to design and build quality websites does not guarantee business success. Quality work does encourage word of mouth recommendation, but that will only take a business so far.

Any business—regardless of whether it’s a large organization or a single individual—requires on-going marketing efforts through the implementation of a carefully crafted marketing strategy to ensure it’s capable of consistently bringing in new work. Without that, a company will experience fallow periods where there is a lack of leads.

This course introduces the core components of this kind of marketing strategy, beginning with how to position an ecommerce business in a crowded market.

Course Content

Introduction

Positioning in a crowded market

  • Introduction
  • Establishing a Value Proposition
  • Building a Brand
  • Creating Your Marketing Collateral
  • Knowledge Check

An introduction to outbound marketing

  • Introduction
  • Understanding the Sales Funnel
  • Unsolicited Calling: Does it Work?
  • Sponsorship and Advertising
  • Pay-Per-Click and Search Engine Optimization
  • Knowledge Check

Content marketing fundamentals

  • Introduction
  • Setting Realistic Content Marketing Objectives
  • A Foundation for Blogging
  • The Role of Email Marketing
  • Knowledge Check

Using social media

  • Introduction
  • Social Media Should Be Social
  • What to Share via Social Media
  • Knowledge Check

Building a network of contacts

  • Introduction
  • In-Person Networking
  • Online Community Participation
  • Becoming a Community Leader
  • Knowledge Check

Next Steps

  • Action Items
  • Feedback

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