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MODULE BREAKDOWN

1

UNDERSTANDING THE BASICS

  • Basics of the Consumer Market and product demand (Brand + Seasonal Products)
  • Components of a Business
  • What is E-Business and E-Commerce
  • Employability Skills and VA

2

AMAZON BUSINESS MODELS AND REQUIREMENTS

  • What is Amazon
  • Amazon Business Models (Retail arbitrage, White Labeling + Private Labeling + Drop Shipping + Selling Own Product)
  • Government Laws and Business Types (Sole Trader + Share Holders + Pvt + LLC)
  • Taxation (Sale Tax + Corporation Tax + Dividents + Income Tax)
  • Banking (Bank Payments + PayPal + Google Pay + Credit/Debit Card + Payment Gateway)
  • Products and Supply Chain Management (Supplier + Freight + Import + Customs + Clearance Agent + Trucking + Warehouse)

3

AMAZON BUSINESS 7-STEPS

  • Figure out what you’ll sell (Product Hunting)
  • Choose a plan
  • Create an Amazon seller account
  • Understand Amazon’s cost structure
  • Learn Amazon Seller Central
  • Choose your fulfillment option
  • List your first product

4

AMAZON BUSINESS OPERATIONS

  • Amazon Components
  • Amazon Policies
  • Amazon Seller University
  • Seller Central Management (FBM + FBA)
  • Vendor Central
  • Amazon Operations and VA

5

AMAZON A9 ALGORITHM

  • SEO (Key Words + Search Words + Page/Listing rankings)
  • A9 Algorithm (Key Words + SEO + Pictures)
  • SMM (Website + Google + Facebook + Instagram )

6

AMAZON LISTING

  • Title
  • Pictures
  • 5 Feature Point
  • Description
  • A+ Contents
  • Product Videos and contents Scripting
  • Key Words (Key Word vs Searching Words )

7

BRANDING AND IPO REGISTRATION

  • IPO (Brand and Trademark Registration)
  • Product IPO Registration
  • A+ Contents

8

ORDER MANAGEMENT AND COURIER SERVICES

  • Order Management Tools (Ship Station + Linnworks + Courier Services Dashboards))
  • Packaging and Dimensions
  • Tracking
  • Different Courier Services and Business Account
  • Charges
  • Packing and Dimensions
  • Invoice Reconciliation

9

AMAZON PRODUCT RANKING

  • Amazon BSR and Product Ranking
  • Amazon Buy Box
  • Amazon Reviews

10

AMAZON ADVERTISEMENTS

  • Why paid advertisements on Amazon
  • Amazon Advertisements Tools and Dashboard
  • What are PPC Campaigns (Sponsored Product + Sponsored Brand + Sponsored Display)
  • What is PPC Campaign Group
  • What are PPC Ads
  • Sponsored Brand: Broad, Phrase, Exact, Product Targeting( Self, Competitors).
  • Sponsored Product: Broad, Phrase, Exact, Auto Low, Auto High, Product Targeting( Self, Competitors), Category Targeting.
  • Sponsored Display: Audience, Contextual Targeting(Self, Competitors)

11

INVENTORY MANAGEMENT

  • FBM Inventory
  • FBA Inventory
  • AGL
  • Dropshipping

12

CUSTOMER SUPPORT

  • Order Tracking
  • Returns and Refunds
  • Email Standards (7 Cs)
  • Customer Reviews
  • Re-Marketing

13

AMAZON COMPLIANCES

  • Amazon Policies (Sale Categories + Restricted Products + Orders + Delivery + Return and Refund)
  • Communication with Amazon (Amazon Cases)
  • Resolution Centre

14

AMAZON DROPSHIPPING

  • Amazon Dropshipping Rules
  • Advantages and Limitations

15

SAVE AMAZON ACCOUNT WITH PERFECTION

  • Account Health

16

INTERNSHIP AND JOBS

  • Internship
  • Jobs Hunting (LinkedIn + Upwork + Fiver)
  • VA Services on Amazon

17

FINDING INVESTMENT

  • Finance Groups (Individual + Manufacturer + VC)
  • Business Ideas (Innovative + Followers + Consumer Demand / Opportunities )
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