To start a new PPC campaign, follow the steps given below:
Step 1: Create a Portfolio
Open your Amazon Seller account. Go to the campaign and create a Portfolio.
Step 2: Create a campaign
Click on the Create campaign to move on to the next step.
Step 3: Select campaign type
In this step, you must select one portion to choose your campaign type. After selecting, click on the Continue icon.
Step 4: Entering details
Fill out the details and select manual targeting, if you want to take control of keywords.
Step 5: Bidding strategy
Choose your preference of bidding strategy. We are going with the dynamics strategy.
Step 6: Create an ad group
When you choose the Campaign bidding strategy then, you will be able to create an ad group.
Step 7: Select keyword targeting
After creating an ad group, you need to select keywords targeting as your strategy.
Step 8: Enter the bid
When you click on the Keyword targeting, you will be able to enter the bid and list down all the keywords.
Step 9: Enter negative keywords (optional)
If you want to enter negative keywords, you can enter but, I don’t so click on the launch campaign to launch this.