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In this course, you will learn How to Advertise on Amazon! Learn how to MASTER Amazon’s advertising platform and get your Amazon products appearing on the first page of Amazon search results! You will be able to optimize your Amazon listings for increased sales and decreased advertising costs. You will be able to find top search keywords for your ads and product listings.

To apply for this Free Online Courses, you need to fulfill the following eligibility criteria:

  • Students belonging from any field can apply for this course.
  • Graduates or any student can apply.
  • No Age restrictions for the courses
  • Female/Male both can apply
  1. How to amplify your listings and drive sales with effective PPC campaigns.
  2. Build PPC Campaigns that make money and boost ranking
  3. Use Amazon tools to steal your competitions keywords.
  4. How to create an optimized Amazon product listing.
COURSE CONTENT

Journey Towards Success

PPC CAMPAIGNS

NOTE: After every 3 lectures, There will be a quiz and assignment.

PPC CAMPAIGNS LECTURE 1

Amazon PPC (Pay per Click) Guide Getting started guide

PPC CAMPAIGNS LECTURE 2

What is the difference between words, keywords, search terms, and Negative Targeting?

PPC CAMPAIGNS LECTURE 3

Campaign Terminologies (CTR, CVR, ACOS, ROAS) Performance metrics definitions

PPC CAMPAIGNS LECTURE 4

Amazon PPC (Pay per Click) Guide Getting started guide

PPC CAMPAIGNS LECTURE 5

Campaign Bidding Strategies Bidding

PPC CAMPAIGNS LECTURE 6

Keywords Research for Manual Keywords Targeting Campaign

PPC CAMPAIGNS LECTURE 7

How to create a Manual Keywords Targeting Campaign?

PPC CAMPAIGNS LECTURE 8

Advance techniques for Keyword research for PPC and Listing Optimisation ?

PPC CAMPAIGNS LECTURE 9

How do we find beatable competitors for Manual Product Targeting and how to create a Product Targeting campaign?

PPC CAMPAIGNS LECTURE 10

What is listing defense – Cross promotions Ads?

PPC CAMPAIGNS LECTURE 11

As shown below, there are two types of Sponsored Products campaigns, which can be created and managed via advertising portal on amazon:

PPC CAMPAIGNS LECTURE 12

What are Sponsored Brand ads and how to choose landing pages in sponsored brands?

PPC CAMPAIGNS LECTURE 13

What are sponsored brand video ads? How to create an effective Video ad campaign?

PPC CAMPAIGNS LECTURE 14

What are Sponsored Display ads? How to create it on Amazon? Sponsored Display

PPC CAMPAIGNS LECTURE 15

Product Selection on Sponsored Display ads, sponsored display targeting and audiences.

PPC CAMPAIGNS LECTURE 16

Campaign Optimisation and Campaign Statuses

PPC CAMPAIGNS LECTURE 17

Ad groups, Targeting, and Keywords addition to existing campaigns

PPC CAMPAIGNS LECTURE 18

Negative Keywords and Negative Products

PPC CAMPAIGNS LECTURE 19

Budget, Bids and Placements on Amazon

PPC CAMPAIGNS LECTURE 20

Reports and Metrics (Performance Metrics)

PPC CAMPAIGNS LECTURE 21

Sponsored Products Reports Reports and metrics

PPC CAMPAIGNS LECTURE 22

What are Portfolios, How to create and edit portfolios?

PPC CAMPAIGNS LECTURE 23

Portfolio Budget, Billing and Reports

PPC CAMPAIGNS LECTURE 24

Bulk Operations, Create new campaigns with bulk operations?

PPC CAMPAIGNS LECTURE 25

Add negative keywords, add products, Update bids with bulk operations

PPC CAMPAIGNS LECTURE 26

Billing and Payments Advertising billing

PPC CAMPAIGNS LECTURE 27

Invoices and Tax Information

PPC CAMPAIGNS LECTURE 28

Multi-Market places campaign creation Multi-Marketplace campaign creation

PPC CAMPAIGNS LECTURE 29

Hyper Launch VS PPC Launch

PPC CAMPAIGNS LECTURE 30

General Plan of Action for Amazon Product Ranking

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