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Introduction

Welcome to our Professional Diploma in Digital Marketing program, where we’re committed to equipping you with the knowledge, skills, and certification needed to thrive in today’s dynamic digital landscape. In this extensive program, you’ll embark on a journey that will transform your understanding of digital marketing and equip you with practical skills that are in high demand across industries. From mastering the fundamentals of digital marketing to exploring advanced strategies and emerging trends, our curriculum is meticulously crafted to provide you with a holistic and immersive learning experience. Upon successful completion of the program, you’ll receive a prestigious Professional Diploma in Digital Marketing certification, recognized globally as a symbol of excellence and proficiency in the field. This certification not only validates your expertise but also enhances your credibility and marketability, opening doors to exciting career opportunities and professional advancement.

1

NCFE Level 2 Award in Digital Promotion for
Business

  • Digital promotion for business
  • Understanding search engine optimization for business
  • Coordinating the use of digital media for business
  • Coordinating offline and digital media for business
  • Emergent digital techniques for business
  • Producing digital promotional content for business
  • Data protection and digital media for business
  • Measuring the effectiveness of digital promotional activity for business
  • Understanding social media
  • Email campaigns for business promotion
  • Mobile phone applications for business
  • Online reputation management
  • Using the internet to raise funds and outsource business functions

2

NCFE Level 2 Certificate in Digital Promotion for
Business

  • Digital promotion for business
  • Understanding search engine optimization for business
  • Coordinating the use of digital media for business
  • Coordinating offline and digital media for business
  • Emergent digital techniques for business
  • Producing digital promotional content for business
  • Data protection and digital media for business
  • Measuring the effectiveness of digital promotional activity for business
  • Understanding social media
  • Email campaigns for business promotion
  • Mobile phone applications for business
  • Online reputation management
  • Using the internet to raise funds and outsource business functions

Aims and objectives of these qualifications

These qualifications aim to:
• introduce learners to concepts of digital promotion that can be used in a business setting.
The objectives of these qualifications are to help learners to:
• progress to other related general and/or vocational qualifications
• develop their understanding of a wide range of topics – including search engine optimisation (SEO),
data protection and social media.

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